Do you frequently hear that customers are unhappy about something, and sometimes they are downright frustrated. Yet, what you hear from your employees is, ?Stupid customers! They just don?t understand how to use the product?? As the owner, or manager, what has been your response? Has it been to back...

Before you start a business we encourage you to prepare a business plan. Without it your business has a 92% chance of failing within the first 12 months. Sometimes your business plan tells you that you should not go into business at all! Sometimes we encourage you to think seriously before you decid...

One of the main reasons people start businesses is to make money. For some it?s a blessing to make money doing something they love. I?m not saying that you have to love house cleaning in order to have a successful house cleaning business; however it would be a good idea if you didn?t hate it. How mu...

Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published. Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work. You can ...

At a time when the global economy is bringing innovation, new ideas and new opportunities into the marketplace, outsourcing and the elimination of white-collar jobs has left many of us feeling anxious and insecure about the future. It is increasingly apparent that the American Worker can no longer l...

"So what?" is a lovely question. It can lead to a punch on the nose if you tactlessly say it to others to challenge their ideas but, when you use it to question your own decisions it has endless uses. Today I`m going to describe a process for applying it to elicit benefits from features and to deter...

Dial one if you have your credit card handy and would like to speak to an intelligent person, in your own country, who can really help you! I`ve recently have had some incredibly bad experiences when I have tried to phone some very well-known banks in the UK. On the first occasion, I was trying to m...

So we all hate having to make telephone appointments, it?s a pretty thankless task at the best of times, but if you learn your craft well, at least you will be out there getting appointments and making things happen. Just remember, if you sell a product worth say 5000 pounds, and it takes you 100 re...

Many people are approached by Multi-Level Marketing Salesmen and often they are actually friends of theirs. After listening to the pitch and feeling somewhat duped then they try to find a way to politely say no without hurting their friend?s feelings. After thinking about it all and putting down suc...

Many home-based business owners go into business with the dream of creating more financial and personal freedom for themselves. Usually, quite the opposite result is produced. When running your own business, you often work harder and for longer hours than you would for an employer. Your perception o...

Work at home no fees is a common way to scam people into a dead end opportunity with expensive hidden costs and fees. There are many legitimate work at home no fee offers, but careful examination is necessary before jumping into something without doing your homework. Working at home can be a power...

"Inch by inch, row by row...that`s the way my garden grows" was a favorite saying of my grandmother`s -- usually when she was trying to teach me something about patience! While I never mastered the art of having patience, I have learned how that saying can apply to creating a successful business. If...

Whether you are an Entrepreneur or Business Professional there are many things you do each week that would benefit from a strategic system to help you be more effective, reduce errors and stress, help you enjoy your time at work and give you more time to have fun outside of work. Strategic systems a...

In an age of technology, niche marketing has become easier and harder at the same time. It is easier in the fact that computers and software programs have been designed to practically do all the niche marketing work for you, and is harder in the sense that if you try to go at it alone you will not b...

When most of us dive into our first home business venture, we are filled with visions of wealth, comfort, security and freedom. We have a general idea of where we`d like to end up financially, and we work hard to get there. Some of us make it there quickly, while others may take a little longer. But...

Every dollar you discount is a dollar of pure profit you`re giving away. Therefore, your efforts to remove discounts will be richly rewarded. When buyers see list price, they expect discounts to follow. By changing the way you address the relationship between pricing and discounts, you can stop givi...

I must say a lot of people today dream to live a comfortable life but most of them don?t do anything to fulfill that dream. I was one of those people myself until not long ago. It seemed as though there was a way to total abundance in life but I just never got to really focus on that particular area...

Part 4 of 5 - How "Pipe Dreams" Can Become Realities!
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com

TIPS ON ATTAINING WEALTH

Many people want money as a primary goal. And there certainly
is n...

How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience? Book signings are the cornerstone of an author`s post-publication foundation. But how do you set them up? Organizing book signings, readings, and public appearances is one of...

It`s the new year and as work at home mommies (WAHMs) and stay at home moms (SAHMs) Plan on making 2006 better than last year the one goal on their minds is added streams of revenue generators. If this is not what you are looking for then read no further. Gotcha, good. Let`s get down to the importan...

Over the past several years, I have, from time to time thought about the whole issue of retirement and the obvious and sometimes devastating effect it has on many people. I have looked around and wondered how many people are able to make the transition so painlessly while others worry and fret for ...

It has been said, "There are two things wrong with most writing. One is style; the other is content." The way a writer strings words together either grabs the reader by the scruff of the neck and shouts, "Read me," or hangs as limp and uninteresting as tattered sheets in a tenement window. Let`s exa...

You have decided on a great idea and researched a publication, what`s next? Before you write any part of your article you should write a statement. This will keep you focused and makes the writing process much easier and quicker. A statement should be concise and have between one and three sentences...

It appears the mini-blimp indoor theme and concept is making significant headway. We have seen them in the halls of Congress sniffing for anthrax. What else can we use them for? C-Stores can use Mini Blimps Advertising and Surveillance to prevent Shoplifting. These can be paid for by beer vendors, s...

Persistence is one of the most important characteristics of a Business Entrepreneur. Without it, failures will follows. This happens to every business entrepreneur including me. When you start your own online business, you often get frustrated when you cannot get the desired results that you want....

You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about. One of the m...

Just think. If the Vikings had made just that little extra effort to stay on in America when they first arrived just over 1000 years ago then the modern history of not only North America but the whole continent might have started 500 years earlier in 992AD rather than 1492AD. And that would have mea...

It`s the middle of summer, your kids are home with you ALL DAY long. They`re probably unintentionally diverting your attention from your writing. It`s a beautiful, sunny day and they are insisting that you turn off your computer and come outside to play with them or take them to the pool or the park...

What?s the alternative to making decisions? Allowing someone else, or circumstances, to make them for you. And that is giving up control of your life. That?s giving up all power to your life to other people or circumstance. And that will make you miserable It reminds me of walking through a wonder...

Have you ever considered starting an internet business? You cannot figure out why you should start one now? Or, maybe starting an internet business is just a thought in your head. If you are facing these questions right now, then you should consider the following: The worldwide usage of the internet...

If you are an entrepreneur who is looking to start a vending machine business, then you may be interested to learn that a used vending machine may be the way to get a bargain unit for your new venture. Anything new will come with a higher price tag, so many new businesses are selecting a used vendi...

An MLM leads list is simply the list of prospective customers and recruits that an independent distributor, also known as the business owner, has acquired. In a multi-level marketing (MLM) venture, the goal is to sell the products or services of the parent company and identify potential distributor...

Every business starts with an idea or a dream. To implement this idea or to turn your dream in to reality you require finance. A grant supports the business ideas and turns the dreams of an entrepreneur in to reality. There are many types of grants offered by the Governments and other financial inst...

RICHES FROM YOUR RUBBER STAMP

A good income can be a reality for anyone owning a rubber stamp. The only additional items needed are envelopes, postage stamps, and a few commission circulars. The rubber stamp is the only one of the above items you need to pay for. The envelopes, pos...

"Dorinne Davis has written many books that concentrate on the subjects of hearing and sound. In the well-researched textbook, Sound Bodies through Sound Therapy, she looks at the concept of sound being a nutrient for our bodies. There are 11 detailed and well-planned chapters, each of which open...

So how do you go about finding joint venture partners? The first question you should ask yourself is this: ?Who already has influence and credibility with my target market?? In answering this question, the best place to start is with ?warm? contacts. Warm contacts are your existing network of frie...

Concrete Roof Tile Business:
During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling. The shortage of qualified roofing professionals and supplies were felt immediately. Roofers from all over t...

One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically. Why is this such a powerful tool? It?s because if done right, a newsletter automatically separates you from the big box stores like Best Buy and Toy...

Here`s why ?WHY? is such a profit-making marketing trigger. ?Stop taking two and three plates of food,? my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be pre-served on a plate. I could never get enough of tho...

In Star Trek, there`s the purely logical guy, Mr. Spock, and the purely emotional guy, who is just about any other character. Real life isn`t like that--we need to be able to function both ways, with our minds and with our emotions. Unfortunately, learning logical thinking doesn`t just come nat...

It`s been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn`t seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won`t seem to tell every...

Students are always on the lookout for ways to help pay or offset the cost of their tuition. There are various government grants and scholarships available to you if you qualify. But what if you don?t qualify for these government programs? Don?t loose hope there are still options available to you...

A good ezine writer can become a star in their field when widely published. Those who provide great content and who make it easy to publish can escalate their writing careers. Organizations who publish quality content in trade for publicity can achieve maximum exposure if they follow some simple g...

Every day someone gets brave and tries Cheapskate Viral Marketing and it never works. As a matter of fact, it`s more likely to backfire than to have no effect at all, and that`s simply not good for your business. Cheapskate Viral Marketing is the act of spreading around re-hashed or garbage inform...

To make money on the internet you need an effective marketing plan. So here is the best marketing tips that you must follow to make your website a powerful magnet for traffic and sales. 1) Banner Advertising Although many marketers already know about the pay-per-click search engines, very few...

Don`t you just love a freebie? I know I do. I`ve been in two situations recently as a customer, when I received an unexpected freebie. After ordering my usual bagel and coffee at the Bagel Bar, the girl behind counter offered me a free bottle of mineral water. I was about to ask for a glass of wa...

Proofreading may not be terribly fun, but it`s one of the most important parts of writing. Have you ever read a web page or a document that had typos, grammatical errors, and punctuation mistakes? This reflects badly on you and your business, and you could easily lose a customer over a simple spe...

Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth. This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former cust...

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 1) Have a sales representative exhibit your line at a trade show. If you can`t afford a ...

Response rates to Yellow Page advertising are declining There`s no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn`t getting the number of callers or sales it used to. At the same time, the monthly cost to ...